Case studyIHG. Booked direct.
Turning traveller intent into consumed hotel stays across the IHG portfolio.
Artive promotes IHG Hotels & Resorts across several channels: website and editorial content, SEO-led destination content, social media and offer-led campaigns. We promote the wider IHG portfolio, and write about specific brands, hotels and destinations where they match what travellers are looking for.
Every link is tracked, so each booking is measured. The goal is qualified traffic that ends in a consumed stay, not impressions or clicks.
- Brand
- IHG Hotels & Resorts
- Our role
- Performance publisher
- Channels
- Editorial, SEO, social, offers
- Measured
- Bookings and consumed stays
Where the bookings came fromFive markets. Four in five bookings.
Bookings by country last month. Five Asia-Pacific markets account for 78.5% of them.
01 Speak their language
The top five markets read Japanese, English, Chinese and Korean. Content in each language meets travellers where they plan.
02 Run on their clock
Japan is seven hours ahead of South Africa. Posts and campaigns land best when those markets are awake and planning trips.
03 Plan for their calendar
Golden Week, Lunar New Year, Chuseok and Australian school holidays drive travel in these markets, and give seasonal content its timing.
What we didFour channels. One goal.
- 01
Editorial content
Website and editorial pages that recommend IHG hotels in context, from the wider portfolio down to specific brands and properties.
- 02
SEO-led destinations
Destination content written for what travellers search before they book, so the right IHG hotel is there at the moment of intent.
- 03
Social media
Social posts that put destinations and hotels in front of travellers while they are still dreaming, and bring them back to plan.
- 04
Offers and seasons
Seasonal and offer-led campaigns that give travellers a reason to book now, and add conversion moments through the year.
What convertedIntent, then the booking.
- 01
Destination-led content
Guides to where to stay connected a traveller’s plans to an IHG hotel in that place, which is where intent turned into bookings.
- 02
Hotel recommendations
Clear picks for a type of trip or traveller shortened the step from reading to booking.
- 03
Travel-planning content
Content that helps people plan a trip reached them before the booking was made, not after.
How we measureStays, not clicks.
- 01Qualified traffic over raw reach: who arrives matters more than how many.
- 02Bookings and consumed stays as the result that counts, not impressions or clicks.
- 03Full reporting: impressions, clicks, CTR, bookings, consumed stays, conversion rate and commission.
- 04Country and destination splits, so content follows the markets that book.
- 05Every link tracked, so each result is measured, not estimated.
Stop choosing between beautiful branding and profitable growth.
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