Ad managementKnow the numbers.Before the first ad.
Put in your budget and what you expect the ads to earn. See every rand: ad spend, our fees and what’s left for you.
Your numbersThe ad calculator
Per month
- Revenue from the ads
- R90,000
- Ad spend (paid to the platforms)
- R30,000
- Management fee (10% of ad spend)
- R3,000
- Performance fee (3% of ad revenue)
- R2,700
- Your total monthly investment
- R35,700
- Our fees in total
- R5,700
- Gross profit on those sales
- R45,000
- What’s left after ads and fees
- R9,300
- Including repeat ordersThe same month’s new customers, over the next 12 months. Repeat orders cost no extra ad spend.
- R31,800
- Cost per order (ads, fees and production)
- R397
- After ads and fees, over 12 months
- R111,600
- Break-even ROASThe return your ads need just to cover ad spend, our fees and production at your margin.
- 2.3x
Estimates only. Real results depend on your product, offer, store and market. Production (photos, video and design for the ads) isn’t in our fees and is quoted separately.
The rangeThree ways it could go
Ads rarely land exactly on the plan. Here’s the same budget at 70%, 100% and 130% of the return you expect.
| Conservative | Expected | Strong | |
|---|---|---|---|
| ROAS | 2.1x | 3.0x | 3.9x |
| Revenue | R63,000 | R90,000 | R117,000 |
| Our fees | R5,000 | R5,700 | R6,510 |
| Left after ads and fees | -R3,500 | R9,300 | R21,990 |
| Including repeat orders | R12,250 | R31,800 | R51,240 |
Where it paysProfit at every return
What’s left each month after ads and fees, at your budget and margin, for any return on ad spend. Hover or tap the line to read it.
Keep itEmail me this estimate
We’ll send the numbers above to your inbox, and someone from our team will get in touch to talk them through. No obligation.
How our fees workTwo fees. Nothing hidden.
- 01
From R15,000 a month in ad spend
The minimum monthly budget we manage. It gives the platforms enough data to learn and each test enough reach to mean something.
- 02
10% of ad spend
Our management fee: planning, setting up and running your campaigns, and reporting on them.
- 03
3% of revenue from the ads
Our performance fee. It ties what we earn to what your ads sell, so we’re paid more only when you are.
- 04
A minimum fee of R5,000 a month
If 10% of spend plus 3% of revenue comes to less than R5,000 in a month, we charge R5,000. Past that, the percentages apply.
- 05
Production is separate
Photos, video and design for the ads aren’t in these fees. We quote for them on their own, or you can supply your own creative.
Good to knowQuestions
Something else? Contact us
Sales that come from the campaigns we run, as measured by the ad platforms and your store’s analytics. We agree how it’s measured before we start, so the performance fee is never a surprise.
Below about R15,000 a month, the ad platforms don’t get enough data to learn who buys, and tests take too long to tell you anything. Your budget does more when it’s big enough to work.
No. The ad spend is what you pay the platforms (Meta, Google, TikTok) to show your ads. Our fees are on top of it, and the calculator shows both.
No. Photos, video and design for the ads are quoted separately. If you already have strong creative, we can use it.
Ads that pay their way.
Bring your numbers to a 15 minute call. We’ll tell you honestly whether paid ads make sense for you yet.
No pitch deck. Just your numbers, and a plan.