AuditWe Don’t Guess.We Diagnose.
Strategy & Discovery. A focused diagnostic that shows exactly where your brand and store are losing sales.
What you get
Fixed scope- A diagnosis across brand, customer experience and commerce
- A clear report of where you are losing sales, and why
- A prioritised roadmap you keep
Scaling a store takes a brand that resonates, a platform that converts and numbers that add up. Most audits look at one of these. We look at all three, because the biggest gaps sit between them.
We strip away assumptions and use data, heuristics and design principles to find where you are losing revenue and where you are failing to connect with your audience. You don’t just get a list of problems: you get a roadmap, and it’s yours to keep whether or not we build it.

The Emotional ValueBrand Experience
Is your brand story surviving the move to digital?
We evaluate the emotional resonance of your storefront: visual hierarchy, tone of voice and creative assets, to make sure they aren’t just present, but actively building equity.
- 01
Visual Integrity
Reviewing consistency in typography, colour and art direction across mobile and desktop.
- 02
Narrative Flow
Analysing the storytelling on your product pages and your “About Us” page.
- 03
Content Audit
Identifying gaps in photography, video and lifestyle imagery that lower perceived value.
The Functional ValueCustomer Experience
Where is friction costing you money?
We look for the invisible barriers that stop people from buying. From code bloat to confusing navigation, we hunt down the inefficiencies in your funnel.
- 01
Heuristic Analysis
A detailed review of navigation, filtering and checkout against e-commerce best practice.
- 02
Performance Review
Analysing Core Web Vitals, site speed and the efficiency of your app stack.
- 03
Data Health
Verifying that GA4, pixels and tracking events are capturing the truth.
The Bottom LineCommerce
Where is the money leaking?
We follow the money from first click to repeat order, to see which products, channels and steps make you money and which quietly cost you.
- 01
Funnel Analysis
Measuring where shoppers drop off, from landing page to completed checkout.
- 02
Channel & Margin Review
Comparing what each channel, from your own store to marketplaces and social, really contributes after costs.
- 03
Opportunity Sizing
Estimating the impact of each fix, so the roadmap starts with what pays back first.
Stop choosing between beautiful branding and profitable growth.
You can have a brand people feel and a bank account that proves it.
The first step is an ACR Diagnostic. We find the leak. You decide if you want us to fix the pipe.
